Freshers 2025
Every year John Moore’s Student Union runs a Freshers campaign to introduce new students to university life. This means appealing to many different backgrounds, and finding enaging ways to promote university societies, services, and events.
This year, the Freshers 2025 campaign was themed around computer tabs and pop-ups. This was on brand with previous Freshers campaigns, as “events popping up” is consistently used.
The campaign is built on the Student Union’s existing brand identity and formatted for different mediums, these ranged from Freebie's to digital screens.
This project was done working with the JMSU Marketing Team, with myself primarily doing motion graphics alongside some other designs.